The goat represents our desire to explore the best that nature has to offer, while also being a protector — keeping nasty chemicals off your skin.

We believe in simpler is better. Whether it’s ingredients or process, our straightforward, no-nonsense approach to soap-making is something we see as fundamentally positive.

GRUFF originally started years ago with Nathan and Max, built around the idea of creating natural, no-nonsense products that actually do what they’re meant to. Over time, the brand built a small community and a reputation for being simple, raw, and real.

We later picked GRUFF back up through a school enterprise project, bringing it into a new generation while learning what it takes to run a real business. What started in the classroom quickly grew beyond it — testing products, refining ideas, and building something we genuinely believed in.

Now, we’re taking it further outside of school. GRUFF is evolving into something bigger, with better products, stronger branding, and a clear focus on staying natural, NZ-made, and true to its roots.

This isn’t just a school project anymore — it’s about building a brand properly, from the ground up, and seeing how far it can go.